Brian Carter

Chief Experience Officer

Languages Spoken


Over the last two decades, Brian Carter has grown revenue profitably, managed businesses, and built brands for organizations in leisure, transportation, and non-profit. Brian was previously the EVP, Chief Experience & Engagement Officer (CXO) for CapMetro, a public transit agency delivering more than 30 million trips annually to customers in the Austin, Texas region. Since he joined CapMetro in 2018, Brian has been leading the agency’s business development and public awareness efforts, which include a historic and successful ballot measure in November 2020 to fund a $7.1 billion expansion of the region’s transit network. Brian was responsible for implementing a strategic plan to elevate the agency’s customer experience efforts, including consumer technology, rider amenities, customer service, and brand reputation.

He began his leadership career as the Director of Marketing and Communication for the Memphis Zoo where he oversaw campaigns supporting three major capital expansions. Since then Brian has led marketing, communication, sales, and events teams as a Director for SeaWorld Parks & Entertainment in San Antonio, Texas, and later as Vice President for San Antonio Zoo. Since 2020, Brian has served as the Advisory Board Chair for Hays Communities YMCA. He spends his free time training for his next half marathon and exploring state and national parks alongside his wife Kendall, their three children, and two dogs.